Zap Juice – Branding
Zap Juice was already well established when they came to see us, but their situation had changed and they needed a fresh set of eyes on their new brand of electronic cigarette liquid. Working closely with their MD’s who had decided on an Asian flavoured range, we came up with some Award-winning designs that made them stand out from the crowd.
The main challenge on their new brand and packaging was how to differentiate the flavours on the bottles without using symbols or anything that represents the actual taste, due to strict laws on this type of product. The way we got around this was to use distinctive, traditional Japanese illustrations which were vividly coloured but represented the core feel to the new styles.
Since we went live with these we have created 3 more ranges with ZAP and continue to collaborate.