The Goodness Guide – Branding
When The Goodness Guide, an health and wellbeing coach got in touch us to help her with branding. Her target was to empower women to improve their lives through healthy, natural processes. She wanted to look feminine but classy, and needed the brand to be able to be used over items such as printed bookets, banners and instagram posts.
Working closely with Jen, The Goodness Guide, we got to narrow down her target. Our main focus was the colour, and how Jen herself didn’t want it to be pink… that didn’t end up happening. We found a nice pink colour that wasn’t overly girly and mixed with gold gave her the correct ingredient to push to her target market. This would look striking over her printed books and any branding and documentation she needed.