Hesketh Jones – Branding
Hesketh Jones is a high end building contractor who builds high-end residential houses. They had bought the company from another party and where never set on the branding they inherited. They approached us with their one main goal, to have the company finally feel like theirs.
The first issue in this job was the name, originally branded foresight building contractors the MD’s didn’t feel that this was speaking to their target markets. After a lot of deliberation, they decided to go with Hesketh Jones, giving the company a homely feel but with a bit of prestige around it. The logo was designed to replicate architectural drawings, incorporating the HJ but an icon that can stand alone if needed.