A new identity built for the next
chapter of BodyCurve
BodyCurve had the experience, reputation and patient care already in place. What they needed was a brand and digital presence that properly reflected the business they had become.
Previously trading as Red Rose Desire, we worked with the team to reposition the business under the BodyCurve name, creating a completely new brand identity, website and marketing direction designed to give them a stronger platform for growth.
A strong business ready for a fresh identity
Red Rose Desire had built a well-established cosmetic surgery business, but the existing brand no longer reflected where the company was heading.
The move to BodyCurve gave us the opportunity to rethink the whole thing.
Rather than simply changing the name and swapping a logo, we created a new identity that felt more confident, modern and considered — while keeping the trust and reputation the team had already worked hard to build.
The result is a brand that feels much more aligned with the level of care and experience behind the business.
Changing an established name comes with a challenge: you need to move the brand forward without losing the recognition and trust you already have.
We built the BodyCurve identity around that.
The new branding created a clearer, more premium look and gave the business a consistent visual direction across its website, marketing and wider communications.
Everything was designed to feel professional and reassuring without becoming overly clinical — giving BodyCurve an identity that feels approachable, established and confident.
More than just a new logo
A website designed around the patient journey
Once the brand was sorted, the website needed to do the same job.
We designed and developed a completely new BodyCurve website, restructuring the content and user journey to make it easier for potential patients to understand their options, learn about procedures, meet the surgeons and take the next step.
Clear calls to action run throughout the site, with consultation and callback journeys designed to make getting in touch straightforward.
The new website also gives the team a much stronger platform for future campaigns, landing pages, content and SEO.
Building the brand after launch
Launching the new website wasn’t the end of the job.
We continue to work with BodyCurve on their ongoing marketing, helping build awareness of the new brand and generate enquiries across their key services.
Because we handle the brand, website and marketing together, everything stays joined up. Campaign messaging matches the website. Landing pages can be adapted around what is working. Creative stays consistent. And marketing decisions are made with the whole customer journey in mind rather than one channel at a time.
It means BodyCurve has one clear brand, one clear direction and a digital platform we can continue improving as the business grows.
View some of our other work
We’ve been working hard from our studio in Warrington, take a look at some of our most recent branding, logo and website projects.
Let's have a chat
If you want to have a chat about your current branding and website – fill out the form below and we will get a call arranged to see if we can help you going forward.
