Let’s be honest, the accounting industry isn’t typically associated with excitement, which can pose a challenge when searching for accountants. Many accounting websites tend to follow a similar, uninspiring pattern, making it difficult for firms to stand out amidst a sea of blue and white designs.

However, instead of conforming to the conventional, we made a deliberate choice to break away from the norm. Our goal was to create a distinctive online presence that would capture attention and distinguish Proffix from the rest. Fortunately, the Proffix team, who aren’t your run-of-the-mill accountants, embraced our unconventional approach—even when we introduced bold purple and pink colors to their brand.