Ensuring the launch of the official coronation street gin goes off without a hitch

When one of your clients rings you up and tells you that they have signed the official Coronation Street gin, it’s a reason for celebration … but then the realisation that things have to be right when it launches. We worked closely with them to get their website and hosting in place to ensure the launch was a massive success.

More traffic on a website means more issues, but as long as you are prepared there are no issues!

It’s amazing to say you are bringing a really exciting product to market, with lots of exciting meetings and the potential of a global audience wanting your product.

This is what happened when 186 Gin released Wonky Duck Gin back in November 2022. The first thing we did was work on the back end of the website to make sure that it would be able to take the additional traffic and not crash! Once the relevant backend updates were done, we added the new products and pages so they would release on a certain date.

The result was an outstanding success with the website having its most profitable month on record but also easily taking all the web traffic that came from the marketing.

If you require a new website for your business, I can highly Pixelmate. They are extremely responsive and continues to help us with ongoing changes and support whenever we need it. They listened to our requirements and created a website that not only looks really attractive but is easy to use. We are delighted with the result. Thank you!

Lynsey Postleswaite , 186 Gin


We’ve been working hard from our studio in Warrington, take a look at some of our most recent branding, logo and website projects.

Do you need help with your branding? Branding Warrington

Let's have a chat!

If you want to have a chat about your current branding and website – fill out the  form below and we will get a call arranged to see if we can help you going forward.